For Advertisers
Buy radio from the DSP you already use.
Resonate connects programmatic networks to broadcast radio inventory. Bid live. Air in minutes. Report on live audience. Starting with DV360.
What's broken
The frictions you already know.
issue 1
Radio isn't on the menu
4,500 Canadian agencies buy programmatically every day. Radio isn't an option in their workflow — so they skip it.
issue 2
Manual buys take days, not minutes
Insertion orders. PDFs. Phone calls. The rest of your stack moves in minutes; radio still moves in weeks.
issue 3
The audience is invisible
Ratings lag by weeks and doesn't cover most Canadian markets. You're bidding against a quarterly average, if anything.
features
What changes when you buy through Resonate.
Real-time bidding
Reach radio inventory from your DSP — DV360 today, more in active integration. Same workflow you use for display and CTV.
Real-time audience estimation
Bid against the audience that's tuned in right now. Five years of validated methodology behind it.
Real-time insertion
Spots air minutes after the auction clears. Not next-day. Not next-week.
Coalition supply
Pattison and Rogers stations at launch. Built for industry scale.
Yield optimization
Bonus spots and ad reshuffling mean your bid lands in the slot it should — not whatever was left.
Broadcaster-respected controls
Floors and daypart rules keep auctions honest. Bids that clear, clear cleanly.
Fits next to your stack
Additive, not a replacement.
Run radio through Resonate the same way you run display and CTV through your DSP. DV360, The Trade Desk, StackAdapt, and more — all integrated.

