The Platform

The infrastructure for live programmatic radio.

Built by Pattison Media. Proven on air. Open to the rest of the industry.

The shape

Two sides of the trade, on the same rails.

A two-sided platform. Buyers reach radio inventory through real-time bidding, with the audience data they're used to from programmatic display and video.

Broadcasters expose inventory to a wider demand pool, on floors and rules they control. Both sides report against the same data.

Overview

One Programmatic Radio Platform

Real-time bidding, real-time audience, real-time insertion — on rails broadcasters control.

Real-time auction layer

OpenRTB into broadcast inventory. Bids cleared against floors and daypart rules broadcasters set in Traffic.

Real-time audience estimation

Live streaming listenership extrapolated to total broadcast audience — the same model that's powered Pattison's Validate attribution product for five years.

Yield-aware insertion

Bonus spots replaced with paying demand. Lower-paying spots reshuffled to higher-yield breaks, daypart-aware.

Industry coalition

Pattison Media and Rogers Sports and Media as launch partners. Built for industry scale, not a single broadcaster.

How it works

Bid to air in minutes, not days.

Step 1

Brief

Buyer sets targeting, budget, and creative inside their DSP — DV360-proven, more in active integration.

Step 2

Bid

Resonate scans the upcoming log minutes before air. Open avails convert to CPM and fire a real-time bid request—floors and daypart rules apply.

Step 3

Air

The won ad is inserted into the Traffic system (WideOrbit) and airs minutes later.

Step 4

Report

Real-time audience estimation captures live listenership against every spot — no waiting for monthly ratings.

The novel IP

Why real-time programmatic on broadcast is possible.

Programmatic depends on knowing how many people are listening, right now. Traditional ratings can't do that — they're weeks out of date and don't cover most Canadian markets.

Resonate uses live streaming listenership as a proxy for total broadcast audience. The model knows that broadcast listening tends to look like a two-humped camel — peaks at morning and afternoon drive — while streaming looks like a bell curve, growing through the morning and declining through the afternoon.

The relationship between those two patterns produces a real-time estimate of total audience for every spot.

It's the same methodology that powers Pattison's Validate attribution product, in market five years across thousands of advertisers. Resonate is the real-time implementation of a proven model — not a research bet.

For buyers

Buy radio the way you buy everything else.

One DSP. One workflow. Live audience data on every bid. Spots that air minutes after the auction clears. Reporting that arrives as it happens.

Learn More

For broadcasters

Yield without giving up control.

Floors stay yours. Daypart rules stay yours. The Traffic system stays yours.

What's new: demand you weren't reaching with manual sales, automated insertion into breaks that were going to air half-empty, and the yield optimization that comes with both.