Broadcaster controls
Floors. Rules. Approval.
Programmatic doesn't have to mean price erosion. Broadcasters set the rules — Resonate enforces them, on every auction.
What it is
The controls you already use, applied to the auction.
Every Resonate auction respects the controls living in your Traffic system today. Price floors keep low bids out. Daypart instructions keep spots in the right contexts. Existing approval workflows continue to apply.
The platform adds demand. It doesn't remove control.
Specs
- Per-station floors
- Set by daypart, enforced on every auction
- Daypart rules
- Existing Traffic instructions honored at insertion
- Approval workflows
- Whatever you run today, Resonate respects
What this replaces
The choice between demand and control.
The fear that programmatic = a race to the bottom. The assumption that the only way to add demand is to give up the rules that already make your inventory premium.
Two sides
What it does, from each side of the trade.
Other pillars
The rest of the platform.
Real-time bidding
Buyers bid per impression through programmatic networks. Each bid cleared against floors, daypart rules, and audience in milliseconds — before the spot airs.
Real-time audience estimation
Live streaming listenership as a proxy for broadcast audience. The same methodology behind Validate, five years in market.
Real-time ad insertion
The commercial log, scanned minutes before each break. Winning ads inserted through the Traffic system.
Yield optimization
Bonus-spot replacement and cross-break reshuffling. More revenue from the same inventory.
Traffic & playout integration
WideOrbit at launch, more in active development. No rip-and-replace.
