Real-time audience estimation

Live audience for every live spot.

Live streaming listenership as a proxy for live broadcast audience. The novel IP behind programmatic radio — and the answer to "you can't bid on inventory if you can't measure who's listening."

What it is

The streaming-as-proxy model.

Programmatic depends on knowing how many people are listening, right now. Traditional ratings can't do that — they're weeks out of date and don't cover most Canadian markets.

Resonate uses live streaming listenership as a proxy for total broadcast audience. The model knows that broadcast listening tends to look like a two-humped camel — peaking at morning and afternoon drive — while streaming looks like a bell curve, growing through the morning and declining through the afternoon.

The relationship between those two patterns produces a real-time estimate of total audience for every spot.

Why it's proven

Five years of receipts.

This is the same methodology that powers Pattison's Validate attribution product, in market five years across thousands of advertisers.

Validate uses historical streaming logs for post-campaign reporting. Resonate uses the same relationships in real time, to estimate live audience for every spot.

What's new isn't the model. It's the speed.

Specs

5+ years: Validate methodology in market
Thousands: Advertisers Validate has served
Real-time: Sub-minute audience updates per spot

What this replaces

The objection that blocked programmatic radio for a decade.

Station ratings that lag by weeks. Coverage gaps in most Canadian markets. The "we can't prove the audience" reply that's stopped every previous attempt at real-time radio buying.