Yield optimization

Earn more from the same inventory.

Replace bonus spots. Reshuffle paid spots. Honor daypart rules. Two yield mechanics, one inventory pool.

What it is

Two mechanics. One revenue lift.

Bonus-spot replacement. If a break is full of unpaid bonus spots, Resonate replaces them with paying programmatic demand. Revenue from breaks that were going to air anyway, with nothing to monetize them.

Cross-break reshuffling. If a break is already full of paying spots but a higher-paying programmatic ad is available, Resonate takes the higher-paying ad and moves the lower-paying spots into upcoming breaks — while honoring daypart instructions set in Traffic. Total revenue rises; nothing gets dropped.

Specs

Bonus replacement: Paying demand for empty slots
Cross-break reshuffling: Higher yield, same campaign load
Daypart-aware: Existing Traffic rules respected

What this replaces

Yield management by hand.

Breaks that aired without revenue because there was nothing else to play. Higher-paying demand that couldn't find a slot. Traffic-manager-level optimization done by spreadsheet and goodwill.