Real-time ad insertion
Insertion minutes before air. Not the day before.
Resonate scans the upcoming commercial log minutes before each break, evaluates programmatic demand at the CPM level, and inserts the winning ad through the Traffic system.
What it is
The last-mile mechanic.
Programmatic only matters if it can act on the moment. Resonate scans the upcoming commercial log a few minutes before each break. It identifies avails — including unpaid bonus spots — and converts every slot's value into a CPM, so it can be evaluated against programmatic demand on the same basis.
If a paying bid clears, the ad is inserted into the Traffic system and airs minutes later.
Specs
- Minutes
- Insertion window before air
- WideOrbit
- Traffic integration confirmed
- CPM
- Per-impression valuation, same basis as programmatic demand
What this replaces
Day-ahead scheduling.
Inventory locked the night before, regardless of next-day audience or demand. The half-empty break that aired with bonus spots because there was nothing else to put in it.
Two sides
What it does, from each side of the trade.
Other pillars
The rest of the platform.
Real-time bidding
Buyers bid per impression through programmatic networks. Each bid cleared against floors, daypart rules, and audience in milliseconds — before the spot airs.
Real-time audience estimation
Live streaming listenership as a proxy for broadcast audience. The same methodology behind Validate, five years in market.
Yield optimization
Bonus-spot replacement and cross-break reshuffling. More revenue from the same inventory.
Broadcaster controls
Floors, daypart rules, and approval workflows — set by broadcasters, enforced on every auction.
Traffic & playout integration
WideOrbit at launch, more in active development. No rip-and-replace.
