Traffic & playout integration
Lives next to the systems you already run.
WideOrbit at launch. More integrations in active development. No rip-and-replace.
What it is
Programmatic that fits, not programmatic that takes over.
Resonate inserts ads through the Traffic and playout systems broadcasters already use. There's no new playout engine. No second console. Your sales and traffic teams keep their existing workflows.
Resonate sits behind those systems, adding programmatic demand into the same insertion pipeline your direct sales already use.
Specs
- WideOrbit
- Confirmed and proven on air
- Marketron / vCreative
- In active development, with others
- Existing workflows
- Direct sales, approvals, dayparting all preserved
What this replaces
Every objection that starts with "we'd have to..."
"We'd have to swap our automation system." "We'd have to retrain the traffic team." "We'd have to redo how direct sales books." None of those apply.
Two sides
What it does, from each side of the trade.
Other pillars
The rest of the platform.
Real-time bidding
Buyers bid per impression through programmatic networks. Each bid cleared against floors, daypart rules, and audience in milliseconds — before the spot airs.
Real-time audience estimation
Live streaming listenership as a proxy for broadcast audience. The same methodology behind Validate, five years in market.
Real-time ad insertion
The commercial log, scanned minutes before each break. Winning ads inserted through the Traffic system.
Yield optimization
Bonus-spot replacement and cross-break reshuffling. More revenue from the same inventory.
Broadcaster controls
Floors, daypart rules, and approval workflows — set by broadcasters, enforced on every auction.
